Sales Representative - Northern NSW/Mid North Coast
27/05/2026
24/06/2026
Permanent - Full Time
NSW Office
Marketing,Sales
Good Drinks Australia
Who We Are
Good Drinks Australia is one of the country's largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.
Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia's craft beverage industry.
Job Description
Field Sales Representative – Northern NSW / Mid North Coast - Fixed-Term Contract | Full-Time | 12 Months
Own your territory. Drive real growth. Represent brands people love.
This is a field sales role for someone who thrives on the road, builds genuine relationships, and takes pride in execution. You'll cover Northern NSW / Mid North Coast on a 12-month fixed-term basis, with full autonomy over your territory, working across licensed venues, bottle shops, and hospitality outlets to grow distribution and brand presence for Good Drinks Australia's portfolio.
Our office is based in North Sydney, NSW and will require travel from time to time for sales meetings.
Sales results
Achieving sales targets, these targets may be customer specific and/or brand specific and will be set by National Sales Manager when deemed appropriate
Brand representation
Ensure all designated licensed outlets carry the required range of the company’s products sufficient to satisfy consumer needs
Ensure availability of those products at appropriate selling points (i.e. bars, eating areas, bottle shops and restaurants)
Ensure that the defined products available are in saleable condition and that stock rotation is maintained
Strive to ensure that the company’s products are priced in accordance with our pricing strategy
Ensure complaints relating to product quality are dealt with efficiently and promptly, ensuring that all internal procedures are adhered to
Identify and permanent signage opportunities and work with the State Sales Manager to secure approved sites
Brand display & merchandising
Ensure that the company’s products are displayed prominently at all points of sale in each outlet
Strive to ensure that in areas such as bottle shops those products receive prime display space
Point of sale material
Ensure POS and signage material, relevant to brand positioning, is placed in prime positions in each outlet
All material should be used effectively, with consideration given to quantities used
Promotion
Ensure all opportunities are taken to promote the company’s products to the consumer or the retailer without exceeding budgeted funds (unless instructed by the State Sales Manager)
Ensure effective use of promotional aids, as provided
Ensure that the goodwill and professional image of the company is promoted at all times
Market intelligence
Ensure trends occurring in the marketplace are reported. Particular items will include:
Inroads by competitors (bulk and packaged)
Increase (or decrease) in consumption in relation to facilities provided (bars, bottle shops etc.)
Effect of sponsorship activity on the marketplace
Comments relating to the quality and/or packaging of the company’s products
Provide advice to licensees on trends which could assist licensee in improving outlet’s performance
Clear recommendations as to actions which could assist the company’s performance in the marketplace
Reporting
Ensure written reports outlining activities are submitted on time, as agreed with the SSM above all, reports should be brief, accurate, clear and legible.
Ensure CRM is used in line with business expectations.
Desired Skills and Experience
Required Skills & Experience
Current driver’s license
Good computer skills, competent in all facets of Windows
Desired Skills & Experience
At least 1-3 years in a similar role
Well developed, self-management skills
Self-motivated, independent and can work in isolation
Displays a high level of courtesy, dependability, self-confident and honesty in all situations
Shows strong work ethic and ability to communicate at all levels
Assertive whilst remaining humble
Be a team player with great internal relationships
Benefits & Perks
Significant Employee Discounts
Employee Competitions & Prizes
Staff Beer Allocation
Company Vehicle or Allowance
Fuel Card
Mobile Phone or Allowance
Bonus Opportunities
Remuneration
We offer an attractive remuneration package for this role negotiable subject to experience
Who you are
You're organised, self-directed, and comfortable working a territory on your own terms. You build good relationships with licensees and venue staff, you follow through, and you take pride in how your brands show up on the shelf. Experience in field sales or trade is a plus, but attitude and work ethic will take you further here.
Sounds like you? Apply Now with your CV and resume.