Sales results

• Achieving sales targets, these targets may be customer specific and/or brand specific and will be set by National Sales Manager when deemed appropriate

Brand representation

• Ensure all designated licensed outlets carry the required range of the company’s products sufficient to satisfy consumer needs
• Ensure availability of those products at appropriate selling points (i.e. bars, eating areas, bottle shops and restaurants)
• Ensure that the defined products available are in saleable condition and that stock rotation is maintained
• Strive to ensure that the company’s products are priced in accordance with our pricing strategy
• Ensure complaints relating to product quality are dealt with efficiently and promptly, ensuring that all internal procedures are adhered to
• Identify and permanent signage opportunities and work with the State Sales Manager to secure approved sites

Brand display & merchandising

• Ensure that the company’s products are displayed prominently at all points of sale in each outlet
• Strive to ensure that in areas such as bottle shops those products receive prime display space

Point of sale material

• Ensure POS and signage material, relevant to brand positioning, is placed in prime positions in each outlet
• All material should be used effectively, with consideration given to quantities used

Promotion

• Ensure all opportunities are taken to promote the company’s products to the consumer or the retailer without exceeding budgeted funds (unless instructed by the State Sales Manager)
• Ensure effective use of promotional aids, as provided
• Ensure that the goodwill and professional image of the company is promoted at all times

Market intelligence
Ensure trends occurring in the marketplace are reported. Particular items will include:

• Inroads by competitors (bulk and packaged)
• Increase (or decrease) in consumption in relation to facilities provided (bars, bottle shops etc.)
• Effect of sponsorship activity on the marketplace
• Comments relating to the quality and/or packaging of the company’s products
• Provide advice to licensees on trends which could assist licensee in improving outlet’s performance
• Clear recommendations as to actions which could assist the company’s performance in the marketplace

Reporting

• Ensure written reports outlining activities are submitted on time, as agreed with the SSM above all, reports should be brief, accurate, clear and legible. 
• Ensure CRM is used in line with business expectations.