At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured. Our workplace is more than a space – it’s a community of passionate individuals shaping the future of the alcoholic beverage industry.
Job Description
Account Management:
Develop and maintain strong relationships with all national wholesalers, ensuring mutual partnerships driving long-term success
Serve as the primary point of contact for all national wholesaler accounts, addressing inquiries and resolving issues promptly.
Conduct regular business reviews to assess account performance and identify growth opportunities.
Travel (interstate) where required, ensuring key contact points are maintained to drive relationships
Stock Management:
Manage weekly SOH / SOO levels to align to demand planning and production capability,
Daily review of Wholesaler orders to ensure sufficient stock, influence Wholesalers to increase stock where appropriate, and prepare suggested orders.
Weekly review of SLOB stock in wholesalers and our sheds across the country, prepare and execute on liquidation strategies
Review missed sales reports within wholesalers, understand the causes and problem solve to rectify.
Sales & Growth:
Drive sales initiatives and strategies to meet and exceed sales targets for beer, cider & RTD products.
Identify and pursue new business opportunities within the national wholesaler network.
Work closely with marketing / brands teams to execute promotional activity, campaigns, and product launches that drive sales growth and brand awareness.
Market Analysis & Strategy:
Monitor industry trends, competitor activity, and consumer preferences to provide insights for product development and sales strategies.
Analyze sales data and customer feedback to optimize product offerings and improve account performance.
Collaborate with the marketing team to develop tailored promotional strategies and support the growth of brands in national wholesaler accounts.
Negotiations & Contracts:
Lead negotiations for pricing, terms, and promotional agreements with national wholesalers.
Ensure that agreements align with the company’s strategic objectives and deliver favorable outcomes.
Review and manage contracts, ensuring compliance with agreed terms and conditions.
Collaboration & Cross-functional Leadership:
Work closely with logistics, finance, and customer service teams to ensure smooth order fulfillment and account satisfaction (DIFOT)
Provide internal stakeholders with key account updates and market intelligence.
Coordinate with supply chain teams to forecast demand and ensure product availability for national wholesalers.
Reporting & Performance Metrics:
Track and report on sales performance, account growth, and key performance indicators (KPIs) related to national wholesalers.
Provide regular updates to senior management on account status, challenges, and opportunities.
Develop and present quarterly and annual account reviews, showcasing successes and outlining strategic plans.
Compliance & Brand Representation:
Ensure compliance with all legal, regulatory, and industry standards related to the distribution and sale of alcoholic beverages.
Represent the brand professionally in all communications and negotiations, ensuring a strong, positive image.
At Good Drinks we always put safety first! It's essential that all workers display a proactive attitude towards safety, consistently adhering to safety protocols and actively preventing potential hazards. This includes ensuring compliance with all safety policies and procedures.
Desired Skills and Experience
Desired Skills and Experience
Education: Bachelor’s degree in Business, Marketing, Sales, or a related field.
Experience: Minimum 5 years of experience in sales or account management, ideally within the beverage or alcohol industry.
Proven experience managing national or large-scale accounts with a focus on wholesaler partnerships.
In-depth understanding of the beer industry, market dynamics, and distribution channels.
Strong negotiation and sales skills.
Excellent communication and relationship-building abilities.
Analytical skills to assess market trends and sales data.
Strong organizational and project management skills.
Ability to work independently and as part of a team.
Experience in managing accounts in the beer and alcohol industry.
Knowledge of industry-specific regulations and compliance requirements.
Familiarity with CRM tools and sales management software.
Ability to understand customer needs and develop solutions that enhance the wholesaler relationship.
Strong focus on achieving targets and driving growth.
Quick to address issues and find creative solutions.
Ability to navigate a fast-paced, dynamic market environment.
Able to lead initiatives and collaborate across teams to achieve results.
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