Key Responsibilities

1. Strategic Brand Leadership
   • Define and lead comprehensive brand strategies and through-the-line marketing plans that drive consumer demand and meet customer needs.
   • Lead the annual brand planning process, to develop and execute short- and long-term brand activity that aligns with overall company objectives.
   • Oversee the annual brand marketing budget, ensuring efficient allocation of resources and alignment with business objectives.
2. Marketing & Communications Oversight
   • Direct ATL, digital, content and communications strategies; manage relationships with both internal teams and external agencies.
   • Plan and execute integrated marketing campaigns (e.g., advertising, digital, in-store activations, etc.).
3. Creative & Product Development
   • Lead and guide the creative process, ensuring brand integrity across all touchpoints—from packaging and design to advertising and in-store materials.
   • Drive the product portfolio strategy, including new product development, packaging innovations, and ongoing range management.
4. Leadership & Stakeholder Management
   • Mentor and develop junior team members, including one direct report (ABM)  fostering a culture of collaboration and professional growth.
   • Collaborate with key stakeholders in Shopper Marketing, Events, Digital, Sales, and Executive teams to ensure cohesive brand storytelling and execution
   • Work closely with our Sunshine Coast based venue teams to build brand experience and presence
5. Performance Analysis & Reporting
   • Analyze brand performance, market trends, research and competitor activity to refine strategies and tactics in real-time.
   • Present insights and recommendations to senior management and sales leads, driving continuous improvement and innovation.
6. Event & Activation Leadership
   • Work with Events and Trade marketing teams to deliver exceptional consumer and trade activations that enhance brand visibility and engagement, from small-scale brand-in-hand promotions to large-scale events.
   • Work closely with events teams and external partners to ensure brand experiences are on-strategy and fully optimized.
7. Field Engagement
   • Dedicate regular time in the field to collaborate with sales teams, gather consumer insights, and identify opportunities for brand growth.
   • Motivate and equip field forces with compelling brand stories, sales tools, and robust campaign support.

What Will Set You Apart

• Extensive Brand Marketing Experience
  • Proven track record in a senior brand marketing role—FMCG or alcohol industry experience highly regarded.
  • Experienced in crafting and executing integrated marketing campaigns with measurable impact.
• Leadership & Communication Skills
  • Exceptional communication style that inspires cross-functional teams and nurtures relationships with senior stakeholders.
  • Adept at coaching and mentoring junior colleagues, building a high-performing, collaborative team culture.
• Entrepreneurial Mindset
  • Comfortable working in a fast-paced, agile environment; quick to spot and act on new opportunities.
  • Willingness to roll up your sleeves and push boundaries to deliver standout results.
• Strategic & Organized Approach
  • Highly analytical, disciplined, and adept at prioritizing multiple projects and deadlines.
  • Strong budgeting skills with the ability to maximize ROI and uphold brand integrity.
• Meticulous Eye for Detail
  • Keen attention to brand aesthetics and messaging consistency.
  • Constantly seeking innovative ways to enhance brand equity and consumer engagement.

Benefits & Perks

• Innovative Culture: Join an entrepreneurial environment where your insights and initiatives can truly shape the future of our brands.
• Impactful Role: Play a key part in solidifying the reputation of Australian-made and owned brands on the national stage.
• Creative Collaboration: Collaborate with passionate teams and agencies, fostering fresh ideas and impactful campaigns.
• Product Perks: Enjoy a generous product allowance and stay on the cutting edge of industry trends.
• Enviable Industry: Work in a vibrant, fast-paced sector that friends and family can’t help but envy.