Sales Results  
•    Achieving sales targets, these targets may be customer specific and/or brand specific and will be set by National Sales Manager when deemed appropriate 
 
Brand Representation  
•    Ensure all designated licensed outlets carry the required range of the company’s products sufficient to satisfy consumer needs 
•    Ensure availability of those products at appropriate selling points (i.e. bars, eating areas, bottle shops and restaurants) 
•    Ensure that the defined products available are in saleable condition and that stock rotation is maintained 
•    Strive to ensure that the company’s products are priced in accordance with our pricing strategy 
•    Ensure complaints relating to product quality are dealt with efficiently and promptly, ensuring that all internal procedures are adhered to 
•    Identify and permanent signage opportunities and work with the State Sales Manager to secure approved sites 
 
Brand display & merchandising 
•    Ensure that the company’s products are displayed prominently at all points of sale in each outlet 
•    Strive to ensure that in areas such as bottle shops those products receive prime display space 
 
Point of sale material 
•    Ensure POS and signage material, relevant to brand positioning, is placed in prime positions in each outlet 
•    All material should be used effectively, with consideration given to quantities used 
 
Promotion 
•    Ensure all opportunities are taken to promote the company’s products to the consumer or the retailer without exceeding budgeted funds (unless instructed by the State Sales Manager) 
•    Ensure effective use of promotional aids, as provided 
•    Ensure that the goodwill and professional image of the company is promoted at all times 
 
Market intelligence 
•    Ensure trends occurring in the marketplace are reported. Particular items will include: 
o    Inroads by competitors (bulk and packaged) 
o    Increase (or decrease) in consumption in relation to facilities provided (bars, bottle shops etc.) 
o    Effect of sponsorship activity on the marketplace 
o    Comments relating to the quality and/or packaging of the company’s products 
o    Provide advice to licensees on trends which could assist licensee in improving outlet’s performance 
o    Clear recommendations as to actions which could assist the company’s performance in the marketplace 
 
Reporting 
•    Ensure written reports outlining activities are submitted on time, as agreed with the SSM above all, reports should be brief, accurate, clear and legible.  
 
Territory management 
•    Ensure all area call plans are completed to a satisfactory level as detailed by the SSM 
•    Ensure all customer records are to be kept updated after each outlet call in CRM system 
•    Adhere to a regular call journey plan 
•    Occupational Health and Safety Responsibilities 
•    To show “Duty of Care” at all times