Key Responsibilities:

Marketing Activity 

• Collaborate with marketing team to plan and execute integrated marketing activity (e.g., advertising, digital, in-store activations, etc.). 

• Work alongside BMs and creative, media, and external agencies to brief and deliver timely and high-quality campaigns and content for instore and digital environments 

• Support development of new product launch activities 

• Own the social media presence of your brands. Work closely with social agency to optimise brand comms, content calendar and community management 

Brand Planning 

• Assist the annual brand planning process, to develop and execute short- and long-term brand strategies that align with overall company objectives. 

• Monitor market trends and competitor activities to identify new opportunities or potential risks.

Market Analysis 

• Gather and analyse sales data, consumer feedback, and market research to measure brand performance 

• Prepare regular reports on brand performance, campaign metrics, and market trends. 

• Provide recommendations to brand managers to optimise brand activities, maximizing brand visibility and market share. 

Budget & Financial Management 

• Assist in creating and tracking brand budgets ensuring cost effectiveness. 

• Identify cost-saving opportunities and budget optimization initiatives. 

Cross Functional Engagement 

• Liaise with sales and other internal teams to maximise impact and execution of brand plan activity 

• Creation of sales tools and decks to drive internal and external buy in to brand led activity 

• Take on mentorship tasks or delegation from the Brand Manager, when appropriate, to build leadership skills 

Brand Consistency & Governance 

• Maintain brand guidelines and ensure consistent brand identity rollout across all channels. 

• Maintain internal and external portals to ensure availability of up-to-date materials and imagery 

• Support training and guidance to internal stakeholders to maintain brand standards in all communications.